Heart in Motion
The game starts in your chest, before your first step.

When you start moving, the first thing to respond isn’t your muscles or your breath. It’s your pulse. Your body is already racing before the first step. Everyone knows the feeling. This project gives it a form: the beat that begins in your chest, before any record is set.

[Concept]
During exercise, the heartbeat changes twice. First it spikes, then it finds its pace. Each state became its own heart symbol and wordmark. The Swoosh stays as the anchor, and the heart and wordmark extend alongside it.

01 Fever: The Spike
Inspired by the way a flame moves. A single stroke curls inward and surges upward, and as its ends thin out like fire, it becomes a heart. The wordmark moves the same way, its letters rippling like a pulse and flowing together as one.
Orange is the heat. Yellow is the spike.

02 Rhythm: The Pace
The heart is cut into horizontal bands to draw the amplitude of a beat. The bands open widest at the center, then narrow toward the tip of the heart, the point where the pulse peaks and lands as a footstep. The same banding rule runs through the wordmark, so symbol and letterforms work as one system.
Pink is the body in flow. Neon yellow is the light that keeps it moving.